new pepsi logo

The "smile" gets bigger from diet to regular. I wonder if it will look like it's gums were bleeding on the wild cherry bottle.

I've noticed a lot of subversive logo changes lately; Walmart dropped the star, best buy's new shit doesn't have the price tag in the way and michael's new logo is all psuedo-autograph looking.

It seems like they're trying to drop the bold over the top look in favor of some classier low-key styling.